KING'S HAWAIIAN Partners with Eli and Peyton Manning: A Touchdown Collaboration for the Taste Budswordpress,partnership,collaboration,King'sHawaiian,EliManning,PeytonManning,touchdown,tastebuds
KING'S HAWAIIAN Partners with Eli and Peyton Manning: A Touchdown Collaboration for the Taste Buds

KING’S HAWAIIAN Partners with Eli and Peyton Manning: A Touchdown Collaboration for the Taste Buds

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King’s Hawaiian Partners with Eli and Peyton Manning to Make Slider Sunday a Touchdown in New Campaign

Omnichannel Marketing Campaign Showcasing Slider Sunday

King’s Hawaiian, the iconic bakery known for its irresistible rolls and buns, has announced a new two-year partnership with football legends Eli and Peyton Manning. The Manning brothers will take on a central role in King’s Hawaiian’s new omnichannel marketing campaign, which aims to celebrate Slider Sunday, a weekly ritual that brings families and friends together over delectable King’s Hawaiian sliders.

The campaign includes TV commercials, digital advertising, retail activations, public relations, social media programs, and more. Two TV commercials featuring Eli and Peyton celebrating Slider Sunday have already begun airing this week.

A Celebration of Shared Moments

Both Eli and Peyton Manning expressed their excitement about the partnership and the opportunity to showcase the importance of Slider Sunday in their lives. Eli Manning stated, “King’s Hawaiian has been part of our gatherings with friends and family for quite some time, so this partnership is a great one.” Peyton Manning added, “The versatility of their sliders means whether it’s tailgating during football season, enjoying a backyard barbecue, or really just ending any weekend on a high note, we’re covered with King’s Hawaiian.”

Engaging Consumers through Interactive Experiences

In addition to TV commercials, King’s Hawaiian will reach consumers through various interactive experiences. Grocery stores across the country will feature in-store signage with Eli and Peyton asking consumers, “Are you ready for Slider Sunday?” These signs will include QR codes that consumers can scan to instantly win tailgating-themed prizes, such as free King’s Hawaiian products, brand merch, hosting kits with chairs and coolers, and more.

King’s Hawaiian is also launching the Slider Sunday Club at, where consumers can enter unique codes from King’s Hawaiian packages or upload receipts to win tailgating-themed prizes. The more Slider Sundays consumers participate in, the more chances they have to win.

Creating the Perfect Slider Recipes

As part of the campaign, Eli and Peyton Manning have collaborated with King’s Hawaiian to develop their own slider recipes. Eli’s Turkey Ranch Sliders and Peyton’s appropriately named Quarterback Sliders will be featured on the King’s Hawaiian website. These sliders, made with King’s Hawaiian Rolls, Slider Buns, and Pretzel Slider Buns, offer a soft and fluffy texture with just the right touch of sweetness.

Celebrating Good Times Together

This partnership between King’s Hawaiian and the Manning brothers is not only about advertising, but also about celebrating the power of shared moments and the joy of coming together over a delicious meal. Holger Kraetschmer, King’s Hawaiian Chief Marketing Officer, remarked, “At King’s Hawaiian, we believe moments are better when shared together – with your Ohana, friends and family – and Slider Sunday is the perfect way to celebrate good times together.”

Editorial and Philosophical Discussion

The Importance of Shared Meals and Rituals

The new partnership between King’s Hawaiian and the Manning brothers highlights the significance of shared meals and rituals in our lives. In an era when busy schedules and technology often pull us apart, Slider Sunday serves as a reminder to slow down, connect with loved ones, and create lasting memories.

Research has shown that regular family meals have numerous benefits, including stronger parent-child relationships, improved children’s emotional well-being, better academic performance, and decreased likelihood of engaging in risky behaviors. By promoting Slider Sunday, King’s Hawaiian and the Manning brothers are not only endorsing their products, but also advocating for the power of shared meals in fostering meaningful connections.

The Symbolism of Sliders

Sliders, with their small size and versatile fillings, represent more than just a tasty snack. They symbolize the idea of balance and variety in life. Just as the Manning brothers succeeded on the football field by adapting to different game situations and finding creative solutions, sliders offer a range of combinations that cater to different preferences and dietary needs.

In a world that often demands conformity and one-size-fits-all solutions, the slider reminds us to embrace diversity and appreciate the individuality of each person’s taste. Slider Sunday serves as a reminder that finding common ground and celebrating our differences can lead to a more harmonious and inclusive society.

The Role of Brands in Creating Meaningful Experiences

As consumers, we are constantly bombarded with advertisements and marketing campaigns. However, not all brand partnerships and promotions resonate with us on a deeper level. The collaboration between King’s Hawaiian and the Manning brothers stands out because it goes beyond a simple endorsement. It taps into the emotional aspect of shared meals and brings together two beloved figures who are known for their ability to unite people.

Effective marketing campaigns should strive to create meaningful experiences that go beyond mere consumption. By aligning themselves with causes or rituals that hold personal value, brands can build stronger connections with consumers and foster a sense of community. King’s Hawaiian’s focus on Slider Sunday demonstrates a commitment to promoting not only their products, but also the importance of cherishing moments spent with loved ones.

Advice for Readers

Celebrate Your Own Slider Sunday

Inspired by King’s Hawaiian and the Manning brothers, consider introducing your own version of Slider Sunday into your routine. Whether it’s hosting a weekly gathering with family and friends, or simply setting aside one day a week for a special meal, Slider Sunday can become an opportunity to create cherished memories and strengthen your relationships. Experiment with different slider fillings and accompaniments to cater to various dietary preferences and ensure everyone feels included.

Embrace Rituals and Shared Meals

In a fast-paced world, it’s essential to prioritize rituals and shared meals as a way to disconnect from technology and reconnect with loved ones. Consider establishing regular family meals or themed gatherings that provide an opportunity for quality time and genuine conversations. These moments not only nourish our bodies but also enrich our souls, reminding us of the importance of human connection and fostering a sense of belonging.

Support Brands That Share Your Values

When making purchasing decisions, consider supporting brands that align with your values and actively promote positive experiences. Look for companies that go beyond the transactional aspect of business and contribute to the well-being of their customers and communities. By supporting ethical and value-driven brands, you can play an active role in shaping a commercial landscape that reflects your own beliefs and aspirations.


<< photo by Emilio Garcia >>
The image is for illustrative purposes only and does not depict the actual situation.

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Chen Emily

Hi, I'm Emily Chen, and I'm passionate about storytelling. As a journalist, I strive to share the stories that matter most and shed light on the issues that affect us all.

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