Skittles and French's Unite: The Curious Rise of Mustard-Flavored CandySkittles,French's,Mustard-FlavoredCandy,FoodTrends,UnusualFlavors,CuriousCombinations
Skittles and French's Unite: The Curious Rise of Mustard-Flavored Candy

Skittles and French’s Unite: The Curious Rise of Mustard-Flavored Candy

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Skittles and French’s Partner to Create Mustard-Flavored Candy


Skittles, the beloved candy brand known for their vibrant colors and fruity flavors, has teamed up with French’s, the leading mustard brand in the United States, to create a mustard-flavored Skittle. In celebration of National Mustard Day, the candies are described as having a “tangy mustard flavor” combined with Skittles‘ signature chewy texture. While this collaboration may seem unconventional, it falls in line with a growing trend in the food industry of creating unusual and often eyebrow-raising flavor combinations. This marketing stunt is aimed at generating positive media coverage and adding a temporary boost to sales.

The Rise of Unconventional Food Flavors

In recent years, there has been a surge in food brands debuting unusual and sometimes gross flavors in an effort to capture consumers’ attention and create social media buzz. From hot-dog-flavored popsicles to Velveeta martinis, these unconventional flavors serve as a tactic to drive conversation and generate excitement. Companies are well aware that these limited-edition releases may not always please everyone, but they capitalize on the novelty and unique experience that attracts adventurous eaters and curious consumers.

National Mustard Day and French’s Stunts

National Mustard Day, observed on August 5th, provides an opportunity for French’s to showcase its brand in innovative ways. Last year, French’s introduced a mustard-flavored donut in New York, and in 2019, they unveiled a yellow mustard-flavored ice cream. These collaborations aim to bring together two seemingly unrelated food items and create a one-of-a-kind experience. While some may dismiss these combinations as mere publicity stunts, they undeniably spark conversation and raise brand awareness in a crowded market.

The Purpose of Skittles‘ Collaboration

For Skittles, this partnership with French’s is yet another attempt to surprise and delight their customers. Skittles has a history of releasing limited-edition flavors, typically focusing on sweet and sour variations. However, in 2020, Skittles temporarily abandoned its iconic rainbow branding to show support for the LGBTQ+ community, displaying an artist-designed pride packaging. This mustard-flavored Skittle is another example of the brand’s commitment to creating unexpected and memorable moments for its fans.

Philosophical Discussion: Novelty vs. Authenticity

The collaboration between Skittles and French’s raises an interesting philosophical question about the balance between novelty and authenticity in the food industry. On one hand, these unusual flavor combinations create excitement and generate buzz, but on the other hand, they can be seen as gimmicks that sacrifice genuine taste and quality for the sake of publicity. Consumers now have to navigate a market flooded with bizarre concoctions that may or may not deliver on their promises.

The Role of Social Media

In the age of social media, these unconventional food combinations have the potential to go viral, reaching a wider audience and capturing attention that traditional marketing strategies may not achieve. It is evident that food brands are aware of the power of social media platforms as a means to drive engagement, generate user-generated content, and ultimately increase sales. The advent of social media has transformed the way food brands approach their marketing and product development.

Advice for Consumers

For consumers enticed by these curious flavor combinations, it is essential to approach them with an open mind and a sense of adventure. These limited-edition releases are meant to be experimental and temporary, so it’s important not to judge an entire brand based on one unusual product. Ultimately, taste is subjective, and while some may find enjoyment in these unconventional flavors, others may be left disappointed. It’s crucial to remember that these collaborations are primarily marketing stunts designed to create a buzz and generate media coverage.


The collaboration between Skittles and French’s to create a mustard-flavored candy exemplifies the trend of food brands seeking unconventional flavor combinations to capture consumers’ attention and create social media buzz. While it may seem strange, these collaborations are strategic marketing moves aimed at generating excitement, boosting sales, and expanding brand awareness. As consumers, it is important to approach these unique flavors with an open mind and a sense of adventure, keeping in mind that taste preferences vary and that these partnerships are temporary in nature.


Skittles and French
<< photo by Nibin Manual >>
The image is for illustrative purposes only and does not depict the actual situation.

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Chen Emily

Hi, I'm Emily Chen, and I'm passionate about storytelling. As a journalist, I strive to share the stories that matter most and shed light on the issues that affect us all.

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