What does Adidas’ sale of Yeezy brand sneakers signify for the future of sneaker culture and fashion trends?

Adidas Sells Off Yeezy Brand Sneakers and Donates Profits to Anti-Hate Groups Adidas has begun selling off the remaining inventory of sneakers created in partnership with artist Ye (Kanye West) before the German sportswear company cut ties with the celebrity. The company stated that a “significant amount” of profits from the sales of its “Yeezy” […]

Can Adidas’ Efforts to Unload Yeezy Gear for Anti-Hate Groups Make a Difference?

Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups Adidas, the global sportswear giant, is planning to sell the first pairs of its leftover Yeezy sneakers as a step towards resolving its $1.3 billion inventory problem that has been plaguing the company since it severed ties with rapper Kanye West, also known as Ye, […]