Clarence Avant: Honoring a Trailblazing Legacy in Black Entertainment

NBCBLK Clarence Avant, the ‘Godfather of Black entertainment,’ dies at 92

Clarence Avant, known as the “Black Godfather” for his influential role in the worlds of music, sports, entertainment, and politics, passed away at the age of 92 at his home in Los Angeles. Avant, through his revolutionary business leadership, left a lasting legacy that has shaped the music industry and inspired generations.

An Iconic Figure in the Music Industry

Avant’s contributions to the music industry are vast and diverse. He started his career as a nightclub manager and went on to manage prominent artists such as Lalo Schifrin and Jimmy Smith. Avant later founded two record labels, through which he introduced the world to talents like Bill Withers, Sixto Rodriguez, and Jimmy Jam & Terry Lewis.

In addition to launching one of the first fully Black-owned radio stations, Avant played a crucial role in defending and promoting Black culture as a consultant to MGM and ABC in the 1970s. He also served as an advisor to several U.S. presidents, including Jimmy Carter, Bill Clinton, George Bush, and Barack Obama.

A Mentor and Visionary

Avant’s true impact in the music business lies in his role as a mentor. Countless figures in the industry, from L.A. Reid and Babyface to Sylvia Rhone and Jimmy Iovine, credit Avant as a key influence in their careers. He believed in aiming high and not being afraid to take risks, a lesson he learned from his mentor Joe Glaser, former manager of Louis Armstrong and Barbra Streisand.

Avant’s guidance extended beyond the music industry, as he persuaded NFL star Jim Brown to pursue an acting career. Avant also played a significant role in politics and will be honored with a star on the Hollywood Walk of Fame, highlighting the magnitude of his influence.

A Life of Accomplishments and Overcoming Challenges

Born in Greensboro, North Carolina in 1931, Avant faced numerous challenges due to segregation. However, he overcame these barriers and rose to prominence in the 1960s by managing the careers of various artists, including blues artist Little Willie John, singer Sarah Vaughan, and jazz producer Creed Taylor.

In 1968, Avant orchestrated the sale of Stax Records, a legendary soul music powerhouse. He also established his own record company, Sussex Records, and became the owner of KAGB-FM, making it the only Black-owned FM radio station in Los Angeles at the time.

Avant’s impact extended beyond the music industry as he worked closely with Muhammad Ali, Jim Brown, and Hank Aaron. He was known for his ability to connect people and create opportunities for success.

A Lasting Legacy

Avant’s accomplishments have been recognized with numerous honors, including his induction into the Rock and Roll Hall of Fame and receiving the Industry Icon Award at the Grammys. His star on the Hollywood Walk of Fame is a testament to his enduring influence.

In a 2016 interview with Variety, Avant summed up his career by saying, “My whole career has been like this. People ask me, ‘how did you do all this?’ How the f— do I know? I just do things. I just like to take shots.”

The Legacy of a Trailblazer

Clarence Avant’s passing marks the end of an era in the music industry. His visionary leadership, mentorship, and determination have shaped the careers of countless artists and executives. Avant’s ability to transcend racial barriers and make a substantial impact in multiple industries is a testament to his trailblazing spirit.

As we mourn Avant’s loss, it is essential to reflect on his legacy and continue fostering a more inclusive and diverse entertainment industry. Avant’s achievements serve as an inspiration and a reminder that talent knows no boundaries.

His mindset of aiming high and taking risks should be cherished and emulated by future generations. Clarence Avant will always be remembered as a pillar of the music industry and a true champion of Black culture and empowerment.