The Future of NFL Viewing: NFL+ Launches with NFL Network

NFL+ Launches for the 2023 Season, Expanding its Content

In a move that has excited football fans across the United States, the National Football League (NFL) has officially launched the second season of its exclusive streaming video subscription service, NFL+. The upgraded version of NFL+ now includes NFL Network and NFL RedZone, providing fans with even greater access to football content.

NFL Commissioner Roger Goodell expressed his enthusiasm for the expansion, stating, “We launched NFL+ last season to further grow our direct relationship with millions of fans. The response was excellent. And as we embark on the second season of NFL+, we are excited to add NFL Network and NFL RedZone and provide greater access to football content for NFL fans everywhere.”

The Evolution of NFL‘s Direct-to-Consumer Strategy

NFL+ is the next step in the NFL‘s direct-to-consumer strategy, following the success of NFL Game Pass. With the rise in popularity of over-the-top (OTT) streaming services, NFL+ aims to provide fans with the content they desire, delivering a top-tier consumer experience.

Available across devices in the United States, NFL+ offers several features to subscribers. For $6.99/month or $49.99/year, users can access live out-of-market preseason games, live local and primetime regular season and postseason games (limited to phone and tablet only), live local and national audio for every game, NFL Films’ archives, and more.

Upgrade to NFL+ Premium

Fans who desire an enhanced experience can upgrade to NFL+ Premium for $14.99/month or $99.99/year. This premium subscription includes all the content and features of NFL+ and adds full and condensed game replays, the All-22 Coaches Film, and NFL RedZone.

NFL+ Premium subscribers gain access to NFL RedZone, a popular feature that provides fans with every touchdown and memorable play from every Sunday afternoon game during the regular season. Hosted by Scott Hanson and produced by NFL Network, NFL RedZone offers an exciting way for fans to catch up on the action.

Discounted Pricing

To entice new subscribers, NFL Media is currently offering a 20% discount on the yearly subscription price for both NFL+ and NFL+ Premium. This limited-time discount makes the service even more attractive to football enthusiasts.

The Versatility of NFL Network

With the addition of NFL Network across devices, NFL+ subscribers have access to up-to-date NFL news and analysis. NFL Network provides viewers with inside access to the league, including insights from the field, team headquarters, and league offices. Since its launch in 2003, NFL Network has been a valuable resource for fans, offering year-round coverage of the entire NFL calendar, from the NFL Scouting Combine and NFL Draft to training camps, preseason, regular season, playoffs, Pro Bowl, and Super Bowl.

NFL Network remains widely available across the United States through major cable, satellite, telco, and streaming pay television providers, ensuring that fans can stay connected to the NFL regardless of their preferred viewing platform.

The Future of NFL Viewing

The expansion of NFL+ marks an important milestone in the NFL‘s efforts to engage directly with fans and deliver content through streaming services. As more and more viewers cut the cord and turn to OTT platforms, traditional broadcasting methods must evolve to remain relevant.

By expanding its streaming services, the NFL recognizes the demand for direct access to content and offers a variety of subscription options to cater to different fan preferences. Subscribers can now choose between the basic NFL+ package or upgrade to NFL+ Premium for a more comprehensive experience.

While the launch of NFL+ and its expanded offerings is undoubtedly exciting for football fans, it also raises broader questions about the future of sports broadcasting. The rise of streaming services and direct-to-consumer platforms challenges the traditional model of cable and satellite television. As more leagues and organizations embrace OTT streaming, it is essential to prioritize accessibility and affordability without compromising the quality of the viewing experience.

Additionally, the launch of NFL+ highlights the increasing importance of content ownership and control for sports leagues. By directly providing fans with access to games, interviews, and exclusive content, the NFL can build a stronger relationship with its audience and gather valuable data. This shift challenges the role of traditional broadcasters and emphasizes the power of digital platforms in shaping the future of sports media.

Conclusion

The launch of NFL+ for the 2023 season, complete with the inclusion of NFL Network and NFL RedZone, marks a significant step for the NFL in its efforts to connect directly with fans. By expanding its streaming service and offering a range of subscription options, the league recognizes the changing landscape of sports broadcasting and the growing demand for online content access.

As more leagues and organizations follow suit, it is crucial to address the challenges and opportunities presented by OTT and streaming services. The balance between accessibility, affordability, and quality must be struck to ensure the continued enjoyment of sports for fans around the world.

With NFL+ leading the way, it is clear that the future of sports broadcasting lies in the hands of digital platforms and direct-to-consumer strategies. As fans eagerly await the kickoff of the 2023 NFL season, they can look forward to a new era of football viewing, one that provides greater accessibility and an enriched fan experience.