Tyler Perry’s bid to own BET
Earlier this year, Black film and TV mogul Tyler Perry expressed interest in purchasing a majority stake in BET Media from Paramount Global. Perry is not the only prominent Black figure in the entertainment industry exploring the possibility of making Black Entertainment Television Black-owned again. Music mogul Diddy and media giant Byron Allen are also in the mix of potential BET owners.
Recently, numerous publications reported that the deal to grant ownership of BET has been finalized. Still, it appears that those publications may have been spreading the “news” taken from a single source, TheStreamr, which has since taken down its report on the matter. Currently, reports have shifted from confirming language that definitively claimed Perry’s purchase of BET is official to reporting that Perry is “set” to purchase the network.
The ongoing debate
Black Twitter has gone from celebrating the news of Perry’s finalized purchase to waiting around in Black excellence limbo to find out if the news is actually true or not. Regardless of the outcome, this highlights the ongoing debate of ownership, representation, and appropriation.
Perry, a prominent figure in the Black entertainment industry, is no stranger to controversy. He has been criticized for perpetuating negative stereotypes and cultural appropriation with his “Madea” franchise. Some believe that Perry’s acquisition of BET could normalize such practices and undermine Black representation and ownership in the media.
In contrast, there is Byron Allen, who is already a media mogul in his own right. He has expressed interest in buying BET and is pursuing the acquisition of the network. Last year, Allen bought the Black News Channel out of bankruptcy for $11 million and intended to grow the Black News Channel viewership.
The internet’s unreliable nature
This debate also highlights the importance of fact-checking and the unreliability of information on the internet. The excitement and buzz around Perry’s potential acquisition of BET highlights how quickly information can spread on social media, regardless of the facts.
Therefore, it is crucial to wait for verified sources before accepting information as the truth. While waiting for verified sources to confirm Perry as BET‘s majority shareholder, it is essential to celebrate the importance of ownership in the Black community and the significance of securing BET‘s future as a Black-owned media company.
The significance of Black ownership
The potential for Tyler Perry to own BET presents a significant moment for the Black community. BET‘s original mission was to provide African Americans “a platform to express themselves without censorship.” Over time, BET has been criticized for deviating from this mission and becoming a platform for commercialized stereotypical content. Therefore, ownership by a figure like Tyler Perry who is already a prominent face of Black Hollywood raises many questions.
However, owning BET also presents a major opportunity for Perry to continue the mission of Black representation and ownership in the media. Perry could use BET as a platform to create authentic and independent content, showcase Black talent, and counteract negative stereotypes and portrayals of the Black community.
Conclusion
In conclusion, the debate over Tyler Perry, Byron Allen, and other potential buyers of BET raises many questions concerning ownership, representation, and appropriation. While it is easy to get caught up in the excitement of ambitious plans, the stakes are high and the issues complex. Regardless of the outcome, this debate centers on the importance of securing Black ownership and representation in the media while also recognizing the importance of fact-checking in a world where information is often taken too lightly.
<< photo by Etienne Girardet >>
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