Synopsis
The release of the film, “Flamin’ Hot,” on Disney+ and Hulu on Friday has brought to the forefront the controversy surrounding the so-called inspirational story of Richard Montañez. Montañez, a former janitor at Frito-Lay, has claimed for around 15 years that he invented Flamin’ Hot Cheetos. The feature film, directed by Eva Longoria, aims to tell Montañez’s story, stating that it is a true story. However, a 2021 Los Angeles Times investigation, which proved that Montañez did not create Flamin’ Hot Cheetos, contradicts the claims in the film. The conflicting narratives have caused confusion about whether the film’s storyline is fiction or fact.
Fiction or fact?
The title of the movie characterizes it as a true story, yet it does not identify that there is a contradictory claim about Montañez’s invention. The film claims that its purpose is not to tell the history of the Cheeto, but to tell Montañez’s truth. Despite the narrative inconsistency, the film claims to be a tribute to Montañez’s contributions to Frito-Lay. The Los Angeles Times found that Montañez did indeed contribute to the success of Sabrositas, a product aimed at Latinos, and was instrumental in the launch of Flamin’ Hot Popcorn. While these are considerable achievements, they are not quite as groundbreaking as the invention of the iconic spicy snack that Montañez has claimed for so long.
The story
Montañez began his career at Frito-Lay in 1976, and his claim regarding the invention of Flamin’ Hot Cheetos dates back to the early 1990s. He states that he observed that Frito-Lay did not have any products geared toward Latinos and came up with the idea for the hot snack at that time. However, there are numerous incongruences in Montañez’s story, such as the fact that the CEO of PepsiCo, Roger Enrico, whom Montañez supposedly called to pitch the product, did not take over until six months after Flamin’ Hot products were already available in a test market.
The truth
Frito-Lay conducted an internal investigation after a former employee disputed Montañez’s claims. The company found no evidence to support Montañez’s assertion that he invented Flamin’ Hot Cheetos. Instead, the company’s records suggest that a group of scientists and marketing executives based in Plano, Texas developed the snack in the late 1980s. Lynne Greenfeld, a junior employee, was tasked with developing the brand and creating the name “Flamin’ Hot.”
Advice
The film “Flamin’ Hot” may be an enjoyable watch, but it is important to remember that it is not entirely accurate. While Montañez’s story is impressive, it is not entirely accurate, and it is essential to distinguish fact from fiction. No matter how inspiring a story may be, it is vital to recognize the truth. The controversy surrounding Montañez’s claims of inventing Flamin’ Hot Cheetos is a reminder that we must apply a strict standard of inquiry and skepticism to all stories, whether they be in the entertainment field or in other spheres.
<< photo by Tim Samuel >>
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