Krispy Kreme Offers Free Donuts to Celebrate Graduating Class of 2023
A Sweet Boost Amidst a Pandemic
As the school year comes to a close, it is even more important to acknowledge the achievements of students graduating amidst a pandemic. From virtual learning to cancelations of important milestones, this year’s graduating class has had to overcome unprecedented adversity. In recognition of their perseverance, Krispy Kreme is offering a sweet boost with a free box of original glazed doughnuts, adorned with a “Dough-ploma” sleeve around the box. The offer is available across participating stores while supplies last, for those graduating in the Class of 2023, who wear their class clothing or bring in their T-shirts, class ring, or graduation cap and gown.
Commemorating Achievements with Donuts
This is not the first time Krispy Kreme has offered free donuts to graduating classes. It has become a tradition, with this being the fourth consecutive year of the offer. As Dave Skena, Krispy Kreme’s global chief brand officer, mentioned, it’s an effort to celebrate “their perseverance and spirit the best way we know how: free Original Glazed doughnuts.” Aside from a delicious treat, the gesture is a small way to recognize and acknowledge the achievements of the graduating class.
A Fun and Interactive Promotion
Krispy Kreme’s promotion is not only a gift to those graduating, but also an opportunity for the brand to create an interactive marketing campaign. By encouraging social media sharing through the use of hashtags and tagging, Krispy Kreme is engaging with a younger demographic, and gaining positive publicity. It also shows that the brand is aware of the impact social media has on today’s society, and is leveraging it to effectively reach their target audience.
Final Thoughts
In a year that has been challenging for many, Krispy Kreme’s promotion is a small gesture that can go a long way in making graduating seniors feel special. It recognizes the impact of the pandemic on their lives and is a way to commemorate their achievements, while also generating buzz for the brand. While it may just be donuts, it provides a moment of sweetness amidst a tumultuous year. So seniors, make sure to don your Class of 2023 gear and head down to a participating Krispy Kreme location for a well-deserved treat, and don’t forget to share on social media using #KrispyKreme.
<< photo by Annie Spratt >>
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