## The implication of AI on film industry
With advanced AI technology, actors can continue to appear in films long after their death. This approach raises the question of how far the influence of an actor can extend beyond their lifetime. Hollywood stars can now continue their legacy, and their films can be seen and enjoyed by future generations. This also means that studios could potentially capitalize on the brand of a particular actor and cast them in future films, without needing to worry about their age or contract issues.
## The ethics of AI in film
Using AI technology to create a new film featuring a late celebrity raises serious ethical concerns, particularly regarding the right to privacy and control over an actor’s brand, image, and voice. Protecting an actor’s intellectual property becomes critical to ensure that their legacy remains protected, and deceptive deepfakes are not used to exploit their image or brand.
## Hanks and his understanding of AI
Tom Hanks has shown interest in the implications of AI in the film industry since his 2004 movie, The Polar Express, where he and Zemeckis saw the potential to create characters by piecing together zeros and ones from inside a computer. Hanks demonstrated enthusiasm and foresight regarding the impact AI could have on the entertainment industry, pointing to the potential to pitch new films featuring him or any other actor, as a young version of themselves, decades from now.
## Editorial: The incredible potential of AI
While there are valid concerns about the ethical and legal implications of using AI technology to create films featuring deceased actors, it’s essential to recognize the incredible potential that this technology holds. We’ve only just scratched the surface of what AI can do, and the possibilities can change the entertainment industry forever. Ensuring that AI technology is used ethically and responsibly will be critical if we’re to utilize it in a way that benefits us all.
## Advice for the film industry
The entertainment industry could greatly benefit from AI technology, allowing us to explore the creative ideas that previously existed only in imagination. However, it would be wise to take heed of the ethical implications of such technology and set up guidelines and policies that ensure the proper use of actors’ intellectual property rights. This way, we can move forward into the future of filmmaking in a manner that is both respectful and responsible to our beloved stars and their families.
<< photo by Kader D. Kahraman >>
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