Will Linda Yaccarino Be the Next CEO of Twitter?

Linda Yaccarino in Talks to Become CEO of Twitter

Twitter, one of the top social media platforms, is in talks with Linda Yaccarino, a renowned advertising sales leader, to take over the position of CEO. With advertisers fleeing Twitter, the company requires someone with Yaccarino’s advertising experience and professionalism to restore faith in its client base. This news comes after CEO Elon Musk stated that he had already picked a new CEO and that “she” would assume her role roughly six weeks from now.

The Significance of Yaccarino Becoming CEO of Twitter

Linda Yaccarino is considered one of the most formidable advertising sales leaders in the industry, and her joining Twitter as CEO would bring the company much-needed experience, professionalism, and advertising expertise that it has been lacking since Musk took ownership. Musk is known for his preference to focus on product and technology over marketing and client services. However, advertisers are essential to Twitter‘s success, and with the number fleeing the platform, Musk requires someone who can take on that responsibility.

Yaccarino and Musk Partnership Talks

Sources indicate that Yaccarino and Musk have been in talks over a partnership for several weeks. The two were both recently noticed at a conference in Napa hosted by ad giant WPP on Tuesday. They appeared on stage back-to-back, according to a source present at the event. Musk was also noticed being interviewed by Yaccarino last month at a conference for mobile marketers in Miami. Yaccarino is currently a Chairman of global advertising and partnerships at NBCU.

Musk Relieved of Duty with Yaccarino’s Hiring

Musk doesn’t like wooing advertisers and brands, but with Twitter‘s recent advertiser issues, he has been forced to do so in recent months. The addition of Yaccarino to Twitter would relieve Musk of this duty, placing it into the incapable hands of someone unquestionably capable.

Conclusion

Linda Yaccarino, a veteran in the advertising sales industry, may become CEO at Twitter. Her joining the company will bring much-needed experience, professionalism, and advertising expertise that it has been lacking since Musk took ownership. By taking over marketing and client services, she will quickly resolve the recent issues with the company’s advertisers.